Once upon a time in 1932, in the charming Netherlands, brothers Michael and Pierre Van Melle stumbled upon a delightful recipe for soft fruit caramels. Inspired by this fruity revelation, they introduced the world to Fruit-tella, a confectionery that would soon become a global sensation.

The 1950s marked a significant milestone as Fruit-tella sticks made their debut, making it even easier for sweet enthusiasts to enjoy their favourite treats on the go. By 1958, these fruity delights had crossed the English Channel, charming the taste buds of the United Kingdom.

The swinging 70s and vibrant 80s saw Fruit-tella undergoing stylish makeovers to keep up with the times, ensuring the brand remained as fresh as its flavours. In 1988, a new logo and packaging design were unveiled, reflecting the bold aesthetics of the era.

As health consciousness grew in the 2000s, Fruit-tella responded by revamping its recipe in 2008 to include only natural colours and flavours, incorporating real fruit juice to delight a new generation of sweet lovers.

In 2019, embracing the plant-based movement, Fruit-tella launched gelatine-free gummies suitable for vegetarians and vegans, ensuring that everyone could indulge in their fruity goodness.

Fast forward to 2022, and Fruit-tella celebrated its 90th birthday, a testament to its enduring appeal and commitment to innovation. The brand introduced whimsical new products like the "By the Sea" and "In the Snow" jellies, inviting consumers into imaginative worlds where fruits and fun collide.

From its humble Dutch beginnings to becoming a beloved treat worldwide, Fruit-tella's journey is a sweet symphony onovation, continually adapting to the tastes and preferences of its fans while staying true to its fruity roots.